HELENREVEUR

TAC Coffee Brand Identity  

TAC Coffee is a visual identity project inspired by Vietnamese coffee culture and everyday café rituals. The goal was to create a warm, memorable brand that feels a little vintage, a little playful, and very friendly. A black cat mascot became the main storytelling element and appears across packaging and printed materials as a small guide through the brand world.

The identity combines a compact logo system, hand drawn illustration style, bold typography, and a rich color palette. The result is a cohesive set of visuals that works equally well on cups, bags, menus, posters, signage, and merch, while keeping the brand instantly recognizable.

Illustration and Brand Identity Design 

Scope

• Logo system
• Color palette and typography
• Mascot and illustration set
• Patterns and decorative elements
• Packaging and labels
• Menu layout and print pieces
• Posters, signage, and merch mockups